This place absolutely oozed San Francisco-hipster bike culture: a designer, bike clothing shop with an espresso bar and gallery attached; the machine the barista was pulling shots on: a La Marzocco — of course.
I loved it…but deep down I began to wonder, Is this all a bit excessive?
Is the bicycle’s renaissance (see my Golden Age of Bicycling post for more background) entering a kind of Dionysian-type decline, whereby the luxurious aspects of this utilitarian machine are fetishized to an unhealthy degree?
Are these kind of commercial ventures simply utopian celebrations of modern bicycle culture’s still-to-come zenith?
Featured Comment by Hassan-I-Sabbah: “As I understand, Dionysus is associated with the chaotic beginnings of creativity not the eventual decadence and hedonism (for which I would ascribe the great god Pan).”